Provenir

Web-redesign-turned-brand refresh for leading risk decisioning company
‍2020 / Art Director + Designer

Production site

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Provenir is a global risk decisioning platform that engaged us to redesign their website in order to position them as disruptors in their industry and reflect the sophistication of their technology. Our web concepts, designs, illustrations and animations were so well received that they structured an entire rebrand around their new website visuals.

On this project, I acted as both the Art Director and the Designer. I developed a unique look and feel for the website, which led to the full rebranding of their organization.

results

68%

improvement in average weekly traffic

58%

increase in clicks over two months

User experience

The condensed navigational sitemap allows users who are unfamiliar with Provenir to quickly learn who they are, what they do, and their core differentiators. This translated into a unique navigational layout which allows users to easily self-segment. During wireframing, the focus was to educate users on the Provenir platform, provide ample social proof, and provide well-timed conversion points to encourage users to request a demo.

UI + design

The Provenir team vehemently disliked their old visual branding. It did not reflect the sophistication of their platform, nor did it capture the personality of the Provenir team. The only asset that carried over to the new website was their logo. We developed a recessed, monotone background + device style which allowed us to use bold colors within typography and animations to guide the users' attention to critical information, and make impactful statements. Subtle neumorphic elements added tactile depth to the site, and surface parallax and various other scroll-controlled effects provide motion, interactivity and a sense of discovery as users navigate.

Results

Provenir received the website that they have been dreaming of. A true reflection of their platform and representation of them as a company. The website’s success has led to boomerang business in the form of a visual brand refresh + documentation, as well as a number of additional animations.

68%

improvement in average weekly traffic

58%

increase in clicks over two months

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